Have you ever wondered why some people seem to accomplish so much while others struggle along barely able to attend to their daily needs? Highly effective people usually fulfill their achievements with less work and effort than those who accomplish little. The difference lies in their individual effectiveness. How you manage yourself at work defines your personal effectiveness, and is a prerequisite to outstanding performance - whatever your level of seniority. Building self-awareness, identifying areas where you can maximize your contribution, gaining access to key skills and techniques - all are critical to improving your personal performance.